Because Euramerican car rents the depression of estate market and two handcart market price to drop of case considerably, BMW car (BMW) place susceptive management pressure is greater and greater, the amount moving equipment that is this business loss also when the river rises the boat goes up too. To balance the loss on the business that rent, BMW car already moved equipment in the beginning of the year 236 million euro, the 2nd quarter increased 459 million euro again. The financial director Michael Ganal of BMW car expressed recently, the company does not eliminate to be in second half of the year increases again for this business this year plan raise loss reserve.

Of course, what suffer Euramerican car to rent the flat influence of estate market at present is BMW car not merely, if company of German big other wears Mu to strap a car to also face similar problem. Want to know, there is an in part in the car that German car manufacturer sells market of past United States go out through renting estate market to sell, once rent estate market occurrence problem,will be opposite accordingly German car manufacturer causes major blow. According to statistic, the German car manufacturer such as car and Ao Di company is in the BMW car that produces luxurious car, Daimule the half of beautiful sales volume also is to pass market of the estate that rent to finish, and of average car this is occupied than be only 20% . The beginning of the year up to now, the renting contract that there already were 2.2 million cars in the United States as a result of end an agreement be called in.

This financial director of BMW car expresses to media, "Current the sign that we still cannot see the market that rent restores, especially the circumstance of two handcart market particularly how terrible, because this company rents the income of course of study to will sell at a discount greatly than predicting in the car, more deficit avoid hard. " Michael Ganal admits, besides market of the estate that rent, the circumstance of England, Italy and Spain also is worsening increasingly.

The share price that the management state with BMW disappointing car also reflects in the company goes on situation, share price dropped again yesterday go 2, 09% to every 28 euro, the share price that comes to a company one year so far has dropped almost go half (see chart) .

Michael Ganal still expresses, although near future dollar collects valence to rise very fast, but this did not alleviate the exhausted condition that BMW car exports. Ganal thinks, 2009 company or the challenge that will still face strong euro, accordingly the foreground of line of business of next year car still nots allow hopeful. But Michael Gana emphasizes, BMW car place makes sale yield achieves the target of 4% to won't be changed easily at least this year, although he did not exclude the sale of next year,the possibility arises now to fall. BMW car predicts, the car sales volume 2008 will still exceed last year 1.5 million, to 2012 brands the sales volume of the car will achieve 1.8 million.
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